*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:24px}body{margin:0;background:var(--paper);color:var(--ink);font:16px/1.65 var(--sans)}
img,svg{display:block;max-width:100%}img{height:auto}a{color:inherit;text-underline-offset:5px}button,input{font:inherit}button,a,input{touch-action:manipulation}button{cursor:pointer}a:focus-visible,button:focus-visible,input:focus-visible,summary:focus-visible{outline:3px solid var(--focus);outline-offset:5px}
::selection{background:var(--accent);color:var(--on-accent)}.skip-link{position:fixed;top:-100px;left:16px;z-index:50;background:var(--ink);color:var(--paper);padding:12px 20px}.skip-link:focus{top:16px}
.wrap{width:min(1280px,calc(100% - 112px));margin-inline:auto}.masthead{display:flex;align-items:center;justify-content:space-between;gap:24px;padding-block:26px}.brand{display:flex;align-items:center;gap:12px;text-decoration:none;line-height:1.15}.brand svg{width:38px;height:38px;flex-shrink:0}.brand b{font-size:19px;letter-spacing:-.04em}.brand small{display:block;font:11px/1.7 var(--mono);letter-spacing:.1em}
.masthead nav{display:flex;flex-wrap:wrap;gap:12px 28px;align-items:center}.masthead nav a{font-size:13px;text-decoration:none;font-weight:650;padding-block:8px}.masthead nav a:hover{text-decoration:underline}.nav-contact{border-bottom:1px solid currentColor}
h1,h2,h3,p,figure{margin:0}h1,h2,h3{line-height:1.08;text-wrap:balance}h1{font-size:clamp(44px,5.4vw,78px);letter-spacing:-.055em;font-weight:600}h2{font-size:clamp(30px,3.3vw,48px);letter-spacing:-.045em;font-weight:550}h3{font-size:24px;letter-spacing:-.025em;font-weight:550}.eyebrow{font:600 11px/1.5 var(--mono);letter-spacing:.15em;text-transform:uppercase}.intro{font-size:18px;line-height:1.75;color:var(--muted);max-width:540px}.button{display:inline-flex;align-items:center;justify-content:center;gap:28px;padding:14px 22px;min-height:50px;background:var(--accent);color:var(--on-accent);text-decoration:none;font-size:14px;font-weight:700;border:1px solid var(--accent)}.button:hover{filter:brightness(.93)}.text-link{font-size:14px;font-weight:650;display:inline-block}.actions{display:flex;align-items:center;flex-wrap:wrap;gap:18px 26px;margin-top:30px}
.section-head{display:flex;justify-content:space-between;align-items:end;gap:30px;margin-bottom:40px}.section-head h2{max-width:640px}.section-head .eyebrow{margin-bottom:16px}.section-head>p{max-width:340px;color:var(--muted);font-size:15px}.section{padding-block:88px}.note{font-size:13px;line-height:1.65;color:var(--muted)}
.signup{padding-block:66px;border-top:1px solid var(--line)}.signup-grid{display:grid;grid-template-columns:1fr 1fr;gap:70px;align-items:start}.signup h2{font-size:34px;margin:12px 0 18px}.signup-copy>p:last-child{max-width:470px;color:var(--muted);font-size:15px}.vip-newsletter-form label{display:block;font-size:14px;font-weight:650;margin-bottom:8px}.vip-newsletter-sentence{font-size:13px;color:var(--muted);margin:10px 0}.vip-preferences-row{display:flex;gap:8px}.vip-preferences-row input{border:1px solid var(--line);background:var(--field);color:var(--ink);min-width:0;flex:1;padding:12px;min-height:50px;border-radius:0}.vip-preferences-row button{background:var(--accent);color:var(--on-accent);border:1px solid var(--accent);padding:12px 20px;font-weight:650}.signup [data-vip-subscription-disclosure]{margin-top:15px;color:var(--muted)}
.footer{padding-block:32px;border-top:1px solid var(--line)}.footer-row{display:flex;gap:24px;justify-content:space-between;align-items:start}.footer-brand{font-weight:650;text-decoration:none}.footer p{max-width:480px;font-size:12px;color:var(--muted);margin-top:9px}.footer nav{display:flex;flex-wrap:wrap;gap:14px;font-size:12px}.publication-wrap{border-top:1px solid var(--line)}
.vip-cookie-consent{position:fixed;bottom:20px;right:20px;width:min(370px,calc(100% - 40px));padding:20px;background:var(--paper);color:var(--ink);border:1px solid var(--line);box-shadow:0 14px 50px #0002;z-index:20}.vip-cookie-consent-hidden{display:none}.vip-cookie-consent strong{display:block;font-size:14px}.vip-cookie-consent span{display:block;margin-top:7px;font-size:12px;color:var(--muted)}.vip-cookie-consent-actions{display:flex;gap:8px;justify-content:end;margin-top:16px}.vip-cookie-button{padding:9px 18px;min-height:42px;background:var(--accent);color:var(--on-accent);border:1px solid var(--accent);font-size:13px}.vip-cookie-button-light{background:var(--paper);color:var(--ink);border-color:var(--line)}
@media(min-width:1600px){h1{font-size:82px}}@media(max-width:1000px){.wrap{width:calc(100% - 64px)}.masthead nav{gap:16px}.signup-grid{gap:35px}.section{padding-block:64px}}@media(max-width:720px){.wrap{width:calc(100% - 40px)}.masthead{align-items:start;flex-direction:column;gap:16px;padding-block:20px}.masthead nav{width:100%;justify-content:space-between;gap:8px}.masthead nav a{font-size:12px}.section-head{display:block;margin-bottom:28px}.section-head>p{margin-top:18px}.signup-grid{grid-template-columns:1fr;gap:28px}.footer-row{flex-direction:column}.section{padding-block:52px}.signup{padding-block:48px}h1{font-size:clamp(42px,11vw,62px)}.intro{font-size:16px}.vip-preferences-row{flex-wrap:wrap}.vip-preferences-row input{flex-basis:200px}.vip-preferences-row button{flex-grow:1}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}}

:root{--paper:#f4f5f9;--ink:#202540;--muted:#585d75;--accent:#4a3ec0;--on-accent:#fff;--line:#c9ccdd;--field:#fff;--focus:#9a370f;--sans:"Segoe UI",Arial,sans-serif;--mono:Consolas,"Courier New",monospace;--lilac:#e4e0fd}
.cxm-logo{color:var(--accent);font-weight:800;font-size:26px;letter-spacing:-.07em}.brand b{font-size:21px;letter-spacing:-.04em}.masthead{border-bottom:1px solid var(--line)}.cxm-hero{padding:64px 0 0}.cxm-hero-top{display:grid;grid-template-columns:1.2fr 1fr;gap:70px;align-items:end}.cxm-hero h1{margin-top:22px;max-width:750px}.cxm-hero h1 em{font-style:normal;color:var(--accent)}.cxm-hero .intro{font-size:17px;max-width:440px}.cxm-hero .actions{margin-top:25px}.cxm-workspace{margin-top:48px;background:#e8e9f3;border:1px solid var(--line);padding:18px 28px 0;border-radius:16px 16px 0 0}.workspace-bar{display:flex;justify-content:space-between;gap:20px;font:10px var(--mono);letter-spacing:.08em;padding:3px 0 15px;color:var(--muted)}.workspace-bar span:first-child:before{content:"";display:inline-block;width:7px;height:7px;border-radius:50%;background:var(--accent);margin-right:9px}.cxm-workspace img{width:100%;max-height:410px;object-fit:cover;object-position:center;border:1px solid var(--line);border-bottom:0;border-radius:7px 7px 0 0}.workspace-caption{display:flex;justify-content:space-between;gap:20px;padding:13px 0;font-size:11px;color:var(--muted);border-bottom:1px solid var(--line)}
.cxm-principle{display:grid;grid-template-columns:.8fr 1.2fr;gap:100px;align-items:start}.cxm-principle h2{margin-top:18px}.record-lines{border-top:1px solid var(--ink)}.record-lines article{display:grid;grid-template-columns:38px 1fr;gap:20px;padding:23px 0;border-bottom:1px solid var(--line)}.record-lines article>span{font:11px var(--mono);color:var(--accent);padding-top:6px}.record-lines h3{font-size:22px}.record-lines p{font-size:14px;color:var(--muted);margin-top:10px}
.cxm-method{background:var(--ink);color:#fff}.cxm-method .section-head>p{color:#c4c8dd}.cxm-method .eyebrow{color:#c6bdff}.method-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin-top:45px}.method-grid article{border-top:1px solid #62677f;padding:25px 30px 0 0}.method-grid article+article{padding-left:30px;border-left:1px solid #62677f}.method-grid small{font:11px var(--mono);color:#c6bdff}.method-grid h3{margin:35px 0 16px}.method-grid p{font-size:14px;color:#c4c8dd}.method-example{margin-top:42px;border:1px solid #62677f;padding:18px 24px;font:12px/1.8 var(--mono);color:#e6e3ff}.method-example b{color:#fff}.cxm-guides{display:grid;grid-template-columns:1fr 1.5fr;gap:70px}.cxm-guides h2{margin:16px 0 22px}.guide-list{border-top:1px solid var(--ink)}.guide-list a{display:grid;grid-template-columns:1fr auto;gap:8px 22px;padding:24px 0;border-bottom:1px solid var(--line);text-decoration:none}.guide-list a:hover strong{text-decoration:underline}.guide-list strong{font-size:22px;font-weight:550;letter-spacing:-.03em}.guide-list span{font-size:13px;color:var(--muted);grid-row:2}.guide-list i{grid-column:2;grid-row:1/3;align-self:center;font-style:normal}.cxm-contact{background:var(--lilac);padding:30px;display:flex;justify-content:space-between;gap:30px;align-items:center;margin-top:45px}.cxm-contact p{max-width:700px;font-size:15px}
@media(max-width:1000px){.cxm-hero-top{gap:35px}.cxm-principle{gap:45px}.cxm-guides{gap:40px}}@media(max-width:720px){.cxm-hero{padding-top:32px}.cxm-hero-top,.cxm-principle,.cxm-guides{grid-template-columns:1fr;gap:28px}.cxm-workspace{padding:12px 12px 0;margin-top:30px}.workspace-bar{font-size:8px;gap:10px}.cxm-workspace img{min-height:0;max-height:none;aspect-ratio:390/650;object-fit:contain;object-position:center}.workspace-caption{flex-direction:column;gap:4px}.method-grid{grid-template-columns:1fr;gap:26px;margin-top:30px}.method-grid article,.method-grid article+article{border-left:0;padding:22px 0 0}.method-grid h3{margin:18px 0 12px}.method-example{padding:18px}.cxm-contact{align-items:start;flex-direction:column;padding:24px}.guide-list strong{font-size:21px}}